Before you ever even think about doing a product demo, make sure that you fully appreciate the fact that your customer has a problem that you need to solve. Use your discovery call with them to inquire about their specific pain points and to make sure that you fully understand them. Then, when it comes time to move forward with a product demo, take the time to structure the conversation around showing your customer exactly how your product can address those particular challenges.

Whether it is executing a Brand, Sales, Technology, Business or Personal strategy the dynamics involved in delivering the strategy make for interesting reading.